Curious Cases of Startups

In the past few years, lots of educational startups came into the picture and made their user base grew because they gave "FREE" content mostly in video form. Users liked their content because it was good and they all felt really great because it helped them to replace their traditional offline tuition classes. It was much easier to watch a 30 minutes video than to commute for 1 hour, learn for 30 minutes, and commute back home again for 1 hour. Most of the educators in those platforms were also those who cleared the respective exams and were driven by passion than the money to create those "FREE" content and students were happy because they were learning through the best educators. Now here comes the big question of "MONETIZATION" Obviously, a company that raised millions from the funding series won't be able to justify its valuation to investors without any Cash flow. Here comes the tricky part, the educational startups which grew their userbase sole

While starting a startup most founders focus on how we can earn the revenue since the day one and in that way it costs them the long term reputation. Let's take a case study of a new fitness app that just launched on the Play Store a few months back. Muscle booster fitness at home. They have the best in class fitness content and in a date-wise organized manner, also they provide the personalized plan specific to the user body type, weight, time allotment, etc. BUT Still, they have the 2.3 ratings in the Play Store! What a bummer. The app has all the pieces to complete the puzzle of the startup but they still failed to get the deserved rating of 4.5 and above. According to the users, there are many reasons but the ace of the spade reason in this whole bad rating thing is the PAYMENT! The app costs too much to the user even more than most of the mid-level gym memberships. The Muscle Booster is justifying their "Expensive costs" by giving reasons lik

Now we are living in the world of the internet where the whole world is the playground where everybody can know where they stand in terms of their capability in the respective field. Human by nature is the competitive being and the competition can only be measure in terms of the numbers. There are numbers everywhere, there are a number of subscribers for Youtube creators, there are a number of upvotes for the writer in Quora, there are a number of followers or likes in Instagram and TikTok for glamour, there is the number for any particular thing which is desirable by the humans. Let's face it any human can not be the best in every field and it will be hard to stand out from others when you enter into the game of these numbers on the internet where we can see the best of the best and the worst of the worst. People are getting attracted by the numbers more than the actual content which garnered those numbers. Fear of missing out(FOMO) comes when the person desires what

Due to pandemic most of the businesses are down and not being able to get the basic revenue out of it. Most businesses that went bust because of the pandemic are the ones who were totally dependent on the offline market. We can say the more than 70% small businesses were traditional shops that didn't even have listed on Google maps forget about the website or the e-commerce shop or even WhatsApp as the business. Now people are more afraid to go to the market not only to the population-dense area but to any area where people are there. People are afraid of people. Now the new trend of e-commerce especially for small businesses will rise because the demand of the people will increase for shopping online. People will buy the $10 retail thing in $15-$25 in an online shop just because they don't want to come in contact with the virus. Small businesses should focus more on how to get their shops online because that's the only most effective way to remain in the business in