Why focusing on Money first costs more while Starting Up.
While starting a startup most founders focus on how we can earn the revenue since the day one and in that way it costs them the long term reputation.
Let's take a case study of a new fitness app that just launched on the Play Store a few months back.
Muscle booster fitness at home.
They have the best in class fitness content and in a date-wise organized manner, also they provide the personalized plan specific to the user body type, weight, time allotment, etc.
BUT
Still, they have the 2.3 ratings in the Play Store!
What a bummer. The app has all the pieces to complete the puzzle of the startup but they still failed to get the deserved rating of 4.5 and above.
According to the users, there are many reasons but the ace of the spade reason in this whole bad rating thing is the PAYMENT!
The app costs too much to the user even more than most of the mid-level gym memberships. The Muscle Booster is justifying their "Expensive costs" by giving reasons like how the whole team of fitness enthusiasts and the creative tech people made a lot of effort to bring this app into the public.
But the users can never be that much concerned about the "value" before even tasting that value. Users will always feel like they are being ripped off if the startup starts asking money within a few minutes of using the service.
Whatever your startup is, in the starting you should always focus on how you can bring value to the users as much as that the users get addicted to the value you are providing and then it will be a lot easier to ask your user for the "PAYMENT".
Let's take a case study of a new fitness app that just launched on the Play Store a few months back.
Muscle booster fitness at home.
They have the best in class fitness content and in a date-wise organized manner, also they provide the personalized plan specific to the user body type, weight, time allotment, etc.
BUT
Still, they have the 2.3 ratings in the Play Store!
What a bummer. The app has all the pieces to complete the puzzle of the startup but they still failed to get the deserved rating of 4.5 and above.
According to the users, there are many reasons but the ace of the spade reason in this whole bad rating thing is the PAYMENT!
The app costs too much to the user even more than most of the mid-level gym memberships. The Muscle Booster is justifying their "Expensive costs" by giving reasons like how the whole team of fitness enthusiasts and the creative tech people made a lot of effort to bring this app into the public.
But the users can never be that much concerned about the "value" before even tasting that value. Users will always feel like they are being ripped off if the startup starts asking money within a few minutes of using the service.
Whatever your startup is, in the starting you should always focus on how you can bring value to the users as much as that the users get addicted to the value you are providing and then it will be a lot easier to ask your user for the "PAYMENT".
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