Curious Cases of Startups

Every time we look for buying something we always rely upon the reviews from the people who have used it and based on that we can make better decisions about buying that thing. While we like getting a lot of reviews about the product but reviewing requires a lot of efforts and often we ignore reviewing anything at all even if the thing we have bought delivered the value better than we expected.  Only 10% of the total people who have bought, review it. And chances of giving a negative review is higher than giving a positive one because everybody who got frustrated using that product most likely will give review than those who had a great experience.   If we look closer we can observe that till now giving a review is not more than just giving a simple favour. It feels like we are giving something out there so that other people can get benefits out of it. What if there is a way in which anyone who gives a review gets rewarded for it. For example, someone bought a car and if the person ca

Let me start with my experience with one of the startups to which I applied for the business development job. The main problem they were facing was, their users were not increasing and they tried to re-launch the product after the first failed attempt.  When I got involved they asked me just the blunt question How many users I can onboard within a quarter(3 months)? Before telling my answer consider this. There are two kinds of growth  Non-Sustainable Growth: For example   getting a spike of growth after smoking money on an advertisement. Sustainable Growth : User comes from the actions of the existing customers. And my answer was "Nobody can give the numbers while the startup is in the initial stage. Even if I give a number, that is bullshit". I think giving importance to the "Numbers" in the early stage is every startup's problem. While it's important to keep an eye on the number it's equally important to not get bothered about it as well. Whenever tha